Social Media Marketing refers to paid advertising on social media sites like Facebook, Twitter, Instagram, Youtube, Linkedin, etc. It gives massive exposure for branding through various channels and a good opportunity for content marketing. It has a very major impact and is very important part of marketing strategy.

Creating a brand and maintaining it is very crucial part for any company. It defines your product or services from your competitors and provides uniqueness to your customers. Good branding strategy can help you to reach your targeted customers easily and will encourage brand loyalty. It helps with brand positioning for product, without branding no product can grow to its optimum level so it is imperative to build a brand and to maintain it.

Having website is mandatory in today’s digital era. It is your portfolio on the internet which represents you and your business. It makes it easier for your customers to find you and contact you through different touch points. It displays what type of services you provide and helps to attract right customers for you.